Mobile applications have come a long way and now they have become an
integral part of our life. Although mobile apps have come so far, but still the
industry continues to re-innovate itself in order to provide mobile app-users
more convenience to reach out to anything they want to.
Just imagine a
day without your mobile, you would probably begin to feel as if your body is
without soul. Right! Whether it’s about recharging your phone, hiring a cab,
booking a ticket, ordering your favorite cuisine, or shopping online, you start
searching for your phone. So it wouldn’t be wrong saying that mobile and its
application continue to thrive with its astonishing presence across different
aspects of our life. In fact, they have become universal and plays crucial part
in a digital world.
This year, the
major signs of new trends can be discovered in the world of mobile technology
that can make your life easier. From wearing beautiful wearable device (apple
watch), to paying for a frothy Cinnamon Dolce Latte with your Starbucks app- it
feels good to be involved with the ever-changing world of mobile apps. Here are
recent top 7 mobile trends of 2015 that makes your life easier.
Trend #1 E-Commerce App trend
As people are
becoming mobile savvy and wants everything on their fingertips go, whether they
are in the office lift, in the middle of traffic jam, or even when they are at
work place, all they want is to buy their favorite items from the e-commerce
site, without switching on to their systems. This won’t be wrong saying that
m-commerce (mobile commerce) is getting popularity and the best part about
these shopping apps is that they offer you special offers that can give you
great discounts on the products.
Two E-commerce
giants, Flipkart and Myntra, have recently switched to mobile
app due to the increase in the sales via mobile app. The shoppers are embracing
shopping via mobile app as it can be easily accessible anywhere and offer
attractive offers (discounts) as well. On a festive season, these m-commerce
(mobile-commerce) sites offers a great discount on shopping via mobile app.
Trend #2 Wearable Devices trend
Big thanks to
apple watches for taking wearable technology to another level. The Apple watch
(iWatch), Samsung Galaxy Gear, and Sony are some good examples of wearable
technology, which combines the fascination of wearing fashionable high-tech
devices with the smartness of using mobile-app components.
Only this year,
wearable-technology got noticed, but it is expected that it will be continued
to flourish in future.
Trend #3 Digital Mobile Payment
Say Goodbye to
the traditional way of making payments, with the help of Apple Pay, PayPal and Google Wallet, it becomes
easy make payments through mobile apps. This digital payment system is probably
one trend that won’t die out anytime soon. So while making a payment, instead of taking your wallet out, bring your
phone out of your pocket.
Trend #4 Messaging Apps and Social Media
These days, a
great competition running between messaging apps and social media. Whatsapp,
WeChat, LINE, Viber, Facebook, Pinterest, Twitter, Snapchat, Instagram and more
other messaging and social media app got noticeable popularity in 2015. WeChat
and Whatsapp are two hottest messaging mobile apps, whereas Pinterest and
Facebook are two apps that boozing high among people. So, it is clearly seen
that the trend of messaging app and social media isn’t going to slow down at
all in future.
Trend #5 Phablets and Mobile Apps trend
New to the word
“Phablet”? Well.. you must have noticed the size of your smartphone’s screens
have been increased in recent years, they are called phablet (phone+tablet).
The Samsung Note, Nexus 5, and iPhone 6 Plus are few devices that have already
started booming the trend of smartphone devices and it will flourish in coming
year.
Trend #6 Multiplayer games App trend
Although, the
trend of multiple games isn’t new, but the Clash of Clans launched the largest advertising campaigns in 2014 that has boost the
popularity of these multiplayer games. Now, people will witness more
multiplayer games to be introduced in 2016 and beyond. This is the trend that
brings users together in one mobile game app.
Trend #7 Deep linking trend
Nowadays, many
companies are using m-commerce in order to attract their target audience
towards their products. Deep linking is all about how companies making an
attempt to sell you products via mobile app. Through deep linking, marketers
and advertisers get you to their specific page within a mobile app. When you
click on a deep link on your mobile, you will be sent to a product page within
a mobile app. It is one of the best ways sending you directly to the offer page
and probably the best way to sell out products via mobile app.
Conclusion
The major
mobile trends of 2015 have already proven to be essential to both marketers and
buyers and made special space in their hearts. Now let’s see, apart from all
these mobile trends, other mobile apps will be able to make their space in the
market or not, but one thing is sure that mobile apps have made special space.
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