Every time internet users visit a website, they end up shell shocked because of the number of banner ads that show up instantly. As a result of this, internet surfers have now become “banner blind” , the natural tendency is to ignore the presence of such advertisements with due respect (yes, sarcasm intended), avoiding even accidental clicks. In fact, people have started using the ad blocking plugins available for most of the web browsers which help block these ads, avoiding any scope of clicking on them whatsoever. On the contrary, from an advertisers point of view, who’d expect a good click through rate on the banner ads that they’re showcasing over various websites, things ain’t really up to the mark as per their expectations. Well, it seems as if the value of banner ads is going down, especially due to the fact that most of these ads aren’t relevant for many of the internet readers and all the more end up interrupting one’s internet browsing experience. Besides stating the most bas...
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