The process of web hosting has been explained over the internet a lot of times. Despite the timely upgradation in the Online World, there is one thing that always remains universal, and that is the very basics of web hosting. In a nutshell, you can’t host a website without deciding a suitable domain name.You have to be pragmatic and thus choosing an ideal domain name is the very first step that one has to take so as to proceed further into the other aspects of web hosting.
Now, a question that may arise here in your mind would be , what’s the big deal in choosing a domain name ? In-fact, it might be something which you would have thought about already, on the basis of which you would look to take things forward.
(Makes sense ?)
To make things more simple as per your understanding, this blog will try to define why choosing a suitable domain name is important in the overall web hosting process and also provide you with tips on how to choose an effective domain name.
What is the importance of Domain name ?
A domain name is important because the addressing scheme of the internet is not really effective without it.
As you might be aware, each computer on the world wide web is represented by an identical IP(Internet Protocol) address which is a unique string of four digits( for example 178.62.1.1).
Now, a problem that arises here is that it’s practically impossible to remember the IP address of many sites.Therefore, a group of computer savvy scientists got together to create the concept of domain name, which is nothing but a unique name assigned to each numeric IP address, making it easy for people to be able to remember the websites without having to remember the IP address.
However, this is not it. A short and catchy domain name can actually lead to differences between generating a successful online presence and being lost in the vast cyberspace.
Moving ahead, here are 6 points that you should consider before choosing a Domain Name.
Ensure that the Domain Name you choose is the same as that of your Website’s Name
Generally, you must have observed that the domain and the site name are the same, and to be frank, that is an obvious approach for the majority.
But there are cases wherein the domain name is different from the website’s name.
Well, ideally the domain name and the site name should be the same. This is so because there is an unprecedented probability of people assuming that your site and domain name are the same.
If your website’s name is the same as that of your site’s URL(domain name), then people will understand automatically where to go. For instance , when you think of Facebook , you don’t have to wonder the domain name might be to reach the site.
While on the contrary, if your domain name is different from your website’s name , there is a tendency that your web traffic might get directed to someone else’s site. So instead of landing on your site,the internet searcher would end up on some other site simply because your domain & site name aren’t coinciding. As a result you would suffer from the loss of a potential client.
In a nutshell, according to the current global online scenario, people often correlate business names to being the website names.So it is best to keep the site and domain name the same to expect better returns.
Understand the difference between generic names and brand names
It is very common for people to think that generic domain names are more preferable and easy to search over the net. However, this isn't so. Consider it in this way, if you want to push something online which is very niche oriented, such as cars, it wouldn’t make much sense if you use a generic domain name, say for instance, something like carsforyou.com. It would make more sense if your domain is more specific, say bestbmwcars.com or superaudi.com etc. The more specific you be,the more traffic you will get!
Understand whether to choose long or short domain names
According to the internet standards, you can always vouch for a domain name up to 67 characters. There is no hard and fast rule that the domain name needs to be short and crisp. You don’t have to settle down for obscure domain names.
For instance, if your business’s name is Teach English Over the Internet , you needn’t abbreviate your domain name into something like TEOI.com .
It totally depends on you and your requirement. Although people keep debating about whether to go for a longer or shorter domain name, overall it doesn’t matter much.
The main importance of choosing a short or long domain name intends towards the readers and visitors to your site. Whether a short name will be easy for them or a long one, it totally depends on your business's’ target audience.
If you ask me, i’d go for shorter name, provided it should be meaningful and serve my business’s purpose. Just in case if I can’t find a desirable short domain name, I would move to something a bit longer. The focus would still be on the part wherein the domain name I choose would represent what the site would speak of.
Understand the meaning of .COM, .ORG, .NET, etc.
Another commonly raised question by many is that if a .com domain is not available, which should be the second most preferred solution ?
Here is something you would like to hear.
Depending upon your business and depending upon what area your business focuses on, you choose for a domain accordingly. Let’s say your business is to deliver pizzas, or you deal in real estate, they you can go for country specific domains. You would benefit from it because the people in your country would know that they are dealing
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